Oh, the ever-mysterious Instagram algorithm. When Instagram first announced in that they were replacing the chronological feed with an algorithm, most people responded with a less-than-joyous reaction And not much has changed since. Well, it had to do with size.
As Instagram grew in popularity, it became harder to keep up with all the photos and videos people share. Whereas a chronological feed requires little-to-no guesswork all you really have to worry about is posting when your audience is most active , algorithm-based feeds can be influenced by a ton of different factors -- like how much engagement a post gets or how long people spend viewing your posts. And since Instagram is constantly updating the algorithm to improve user-experience and prioritize certain types of content, it can be difficult to know how to optimize your posts to get the most engagement and reach possible….
Last year, Instagram actually went on record about how the Instagram algorithm works, including the factors that determine how your post will perform in the Instagram algorithm and how many people will see it! Here they are below, ranked in terms of importance:.
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Think about this one like the Instagram Explore page : once you like one video of slime, your entire explore page is full of slime videos. How long ago was a photo or video posted? As a result, businesses will need to be more aware of when their audience is most active on Instagram, so they can optimize their posts to appear at that time. How do you know the accounts that appear on your feed? This is great news for businesses because it gives them a way to stay top-of-mind.
Just ask your followers to tag you in their posts and make sure you optimize your Instagram posts and stories to get as many comments as possible.
How often do you open the Instagram app? How many people do you follow on Instagram? Are you using Instagram to build brand awareness and reach more of your ideal customers? To showcase your products and services? To grow an engaged community? To increase brand loyalty? Will you use Instagram as a tool for customer service? Will you rely on it to educate your followers about your business or industry?
There are a lot of possibilities when it comes to using Instagram to meet your business goals and how you use it is ultimately up to you. What kinds of content do they engage with?
What hashtags do they use? What communities are they a part of? Instead, use this information to build a strategy to capture their attention organically. You can also use this strategy to see what hashtags your competitors are using. Instagram hashtags are still one of the best ways of reaching audiences on Instagram, especially now that you can follow Instagram hashtags like you would other users. When researching relevant hashtags, try to go as micro as possible. With your goals and audience in mind, the next step is to take a constructive look at your Instagram profile by performing an Instagram audit.
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Each element of your Instagram profile should feel intentional, including your profile photo, bio, feed, captions, hashtags, and more. Even the accounts you currently follow become part of your brand on Instagram. Do you find them inspiring?
Do they align with your business? Or are they completely random and disconnected? While the answer was less certain in , Instagram recently gave businesses a few more big reasons to convert to a business profile, namely the ability to add links to Instagram Stories , shoppable Instagram posts , and auto-publishing to Instagram. The fact is that today, as a business on Instagram with clear marketing goals, the benefits that come from switching to a business profile are indisputable. Before you can set up a business profile on Instagram, you need to have an active Facebook Page. Luckily, setting up a Facebook Business Page can be done in a matter of minutes!
If you already have a Facebook Page, you can skip to the next step. Next, select your business category and give a name to your Page. Your Page name can be your business name or another name that people may search for to find your business. Upload a profile photo and a cover photo that best represents your business.
You can use your logo as your profile photo, or even an image of your store or products. At the very least, you should add a description and call-to-action that directs your Page visitors to do something, like visit your website or call your store. In order to switch to a business profile, start by logging into your Instagram account and navigating to your profile. Make sure your profile is set to Public! When someone lands on your profile, you only have a few seconds to convert them into a follower, and this is often decided by a quick glance or scroll of your feed.
The good news: by scheduling Instagram posts , you can actively plan and design the look of your Instagram feed before you post. One of the hardest parts of making your Instagram feed look amazing is figuring out how to make all your individual photos look good beside each other. Take a step back from posting one photo, and look at your Instagram feed as a whole: how do all of your photos fit together? Here are five tips: 1: Pick a Color Scheme. What this means is that all the colors in your feed seamlessly go together.
This could be a warm and cozy feed, a dark and cool feed, or a bright and colourful feed. Whatever direction you take, having a consistent color palette is a great way to incorporate your branding into your Instagram feed.
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Lighting is a key element for curation and aesthetic. Think of an upscale magazine that you love to read. Regardless of the subject matter, what ties it together and makes a theme is the lighting and color choices. The consistency of those choices are the ingredients for your Instagram aesthetic. This is probably the hardest part in achieving a gorgeous instagram aesthetic.
You need to know where to put each of your photos and how to plan your feed so that it all blends together. The goal is to create a depth of field, similar to how you would in photography. You basically want to space out busy photos with a mix of more clean or minimal photos to achieve a nice balance.
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To help keep your feed flowing naturally, you need to have a consistent approach to editing your photos. Do you prefer warmer tones? Cooler toned images? Even just adding a touch of the same filter each time you post can make your brand and Instagram feed seem more cohesive. And when giving credit, you always want to reference the original photographer in the caption. You can think of Instagram Stories Highlights like a movie trailer for your Instagram feed.
Take anthropologie for example.
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